Amazon Partners with FanDuel to Integrate Real-Time NBA Betting Tracking on Prime Video

Amazon (AMZN) has forged an exclusive partnership with Flutter-owned (FLUT) FanDuel, making the sportsbook the official oddsmaker for NBA and WNBA games streamed on Prime Video. The collaboration enables viewers to sync their FanDuel accounts with Prime Video, offering real-time tracking of live bets, parlay progress, and win-loss outcomes during games. Notably, wagering remains confined to FanDuel's platform—Prime Video serves only as a data dashboard.

The move capitalizes on the explosive growth of U.S. sports betting, now legal in 39 states, with Americans projected to wager over $150 billion this year. Amazon aims to create an immersive viewing experience, though regulatory boundaries prevent direct betting integration. The deal underscores the convergence of media and gambling infrastructure as streaming platforms seek to monetize engaged audiences.